Expanding Star Wars, Toy Story at Disney’s Hollywood Studios can take years … – Orlando Sentinel

Take that, Harry Potter — in a few years.

The Walt Disney Co. announced Saturday it will build a 14-acre Star Wars land and an 11-acre Toy Story area at Disney’s Hollywood Studios — the largest overhaul ever within an existing Walt Disney World theme park. Experts say they expect it to take several years before Disney’s Hollywood Studios’ complicated and costly new expansion becomes reality.

Disney declined to give further details beyond what it revealed last week. The company said it will break ground on another Star Wars land at Disneyland in California by 2017 but gave no similar details for Orlando. No price tag has been provided, although costs for expansion on both coasts is expected to be in the billions.

“It seems like the Hollywood Studios transformation is going to be many, many more years until you feel like you’re in a complete theme park,” said Bob Boyd, an analyst with Pacific Asset Management.

Disney’s plans are expected to remake Hollywood Studios from what many tourists consider an afterthought into a major destination unto itself. Star Wars in particular is considered Disney’s way to strike back at Universal Orlando’s wildly successful Harry Potter lands.

Industry watchers said the project could make Hollywood Studios enough of a draw to charge the same premium single-day admission as Magic Kingdom — $105 as opposed to $97 at the other Disney parks.