Hasbro Relents, Will Add Star Wars Main Character to Star Wars Monopol – Vanity Fair
After weeks of mounting outcry on social media that led to the #WheresRey hashtag, Hasbro has relented and decided to add the main character of Star Wars: The Force Awakens to a new version of Monopoly. Why on earth would a major toy company leave out the main character of historyâ€™s most successful film? As far as anyone can tell, itâ€™s because Rey is a girl.
The new Star Wars-themed edition of Monopoly featured John Boyegaâ€™s Finn and Adam Driverâ€™s Kylo Ren from the new film, in addition to Luke Skywalker and Darth Vader to represent the previous films; the idea, apparently, was some kind of battle of light vs. dark that took place over property values and â€œget out of jail freeâ€ cards.
There are a lot of mysteries here, including why a Monopoly game would be released with only four player tokens as opposed to the usual twelve, but none more than the omission of Daisy Ridleyâ€™s Rey, who (spoiler alert for the worldâ€™s most popular movie?) is the main character and is established as the primary hero of the franchise moving forward. Even eight-year-olds with a healthy supply of Magic Markers know that.
Hasbroâ€™s initial response, to this eight-year-old and the outraged world at large, is that inclusion of Rey would be a spoiler, since much of The Force Awakens is about her learning her skills in the Force and preparing to take on Kylo Ren.
Itâ€™s possible that Hasbro was genuinely taken by surprise by the huge embrace of Rey, and that it made perfect financial success to leave her out of plenty of other toys, like a Millennium Falcon set that only includes Chewbacca, Finn, and BB-8, even though Rey is the one who actually flies it.
But Hasbroâ€™s late response, stocking shelves with popular Rey toys weeks after the holidays, now just looks like a company that underestimated the power of women. Nothing new, in either the toy or entertainment industry, but maybe something weâ€™ll now see less of going forward.