Inside the Toy Marketing of ‘Star Wars: The Force Awakens’ – Wall Street Journal

Corey Van Dyke knows almost nothing about BB-8, Rey, Finn, Kylo Ren, General Hux and Constable Zuvio, some of the new characters expected in the coming film “Star Wars: The Force Awakens.” Yet the 16-year-old has already bought these action figures plus more than 100 other items related to the movie, which hits theaters on December 17.

Corey, a high-school senior in Richmond, Va., hosts a weekly Star Wars podcast called the…