Lego Builds Stronger Ties to Girls – Wall Street Journal

BILLUND, Denmark—Lego A/S has become successful at selling building bricks to girls.

For the Danish toy maker, it has been a long pursuit.

Although Lego kits from the 1950s and 1960s were designed as unisex toys, girls—that is, roughly half of the company’s potential market—have long shunned them as a boys’ game. And previous attempts to…