Lego Builds Stronger Ties to Girls – Wall Street Journal
BILLUND, Denmarkâ€”Lego A/S has become successful at selling building bricks to girls.
For the Danish toy maker, it has been a long pursuit.
Although Lego kits from the 1950s and 1960s were designed as unisex toys, girlsâ€”that is, roughly half of the companyâ€™s potential marketâ€”have long shunned them as a boysâ€™ game. And previous attempts to…