The court ruled that the figures were an aesthetic choice, not a necessity for anyone making “interlocking building blocks”
The shapes of Lego men and women are trademarked by the company and cannot be copied, according to a court ruling released Tuesday.
The major toy company was under fire from a competitor, Best-Lock, which argued that the shape of Lego people was not an artistic decision so much as a necessity, because the toys involve â€œinterlocking building blocks for play purposes.â€
However, the General Court of the European Union ruled that aspects of the companyâ€™s design, like the holes in the figuresâ€™ feet and legs did not have a â€œtechnical function,â€ and upheld the trademark.
Lego first registered their figures as a â€œthree-dimensional trademarkâ€ in 2000. Lego also tried to trademark a red toy building brick in 2010, but lost the case to Canadian competitor Mega Bloks.