Denmark-based toy block magnate Lego has made a sobering announcement: The company is doing so well that its manufacturing wing cannot keep up with what the company is calling “unprecedented demand” for new toys. That means some families will have to do without the colorful interlocking blocks come Christmas.
“The demand for Lego products during the first half of 2015 has been significantly higher than our and our customers’ expectations and projections and this has put a strain on the Lego Group’s manufacturing facilities globally,” Lego press officer Roar Trangbaek wrote in a statement. Lego Group’s sales in in the first half of 2015 grew by 18 percent versus the same period last year.
So far, the shortage is confined to Europe and hopefully will not spread overseas. Trangbaek said Lego is “closely monitoring the demand and taking action to secure our inventory for the holiday season.” The increased demand can partially be explained by the success of last year’s The LEGO Movie, as well as the company’s tie-ins with hot entertainment properties like The Avengers and Star Wars.
Maybe it’s time to make a pilgrimage to the Lego Vatican and light a tiny block candle.