Lego Struggles to Build Up Supplies in Time for Holidays – Wall Street Journal

BILLUND, Denmark—Lego A/S has spent years overhauling its supply chain to keep up with surging demand for its colorful plastic bricks, but a likely product shortfall in Europe for the coming holiday season shows it still has more work to do.

The toy giant’s plant here is running at full capacity, churning out 72 million bricks a day, and one in the Hungarian city of Nyíregyháza is blasting away as well. Nevertheless, Lego said last month it expects it will be unable to deliver new orders coming from European toy stores in…