This Advocacy Group is Saying ‘Hell No’ to ‘Hello Barbie’ – TIME
A childrenâ€™s advocacy group is not too pleased that Barbie will soon be able to hold two-way conversations with kids. The Campaign for a Commercial-Free Childhood (CCFC) is launching a campaign next week to raise awareness about the â€œHello Barbieâ€ doll, which is set to hit American toy stores just in time for the Christmas season.
â€œItâ€™s really kind of the perfect terrible toy,â€ says Josh Grolin, the CCFC executive director. â€œItâ€™s a tremendous invasion of childrenâ€™s privacy.â€
The â€œHello Barbieâ€ has a microphone and connects to wifi to enable conversations with children that can range from â€œjokesâ€ to â€œinspiring storytelling,â€ and the toyâ€™s chit chat can also tailor itself to follow previous playtime events. Mattel has said the inspiration behind the doll is young kids expressing interest in being able to talk to their Barbie.
The CCFCâ€™s â€œHell No Barbieâ€ campaign is set to launch next week and include voices from experts and parents who have concerns about the toy. Some have gone so far as to call nickname it â€œBig Brother Barbie.â€ The CCFC launched an initial campaign when the toy was announced last winter, but are keeping the momentum going now that Mattel has plans to release it.
â€œThis is the first big volley and if itâ€™s a hit we can be sure that there will be imitators,â€ Grolin says. â€œSoon it will be impossible to tell a toy from a viral marketer.â€
Though advocates worry companies can use information gathered by the doll for marketing and use the toy itself to sell things to kids, the doll only listens when the speech recognition portion is activated and parental consent is required to set up an interactive account, according to a privacy commitment presented by Mattel. The company also insists the doll will not be used for any advertising content.
â€œAll parties involved are prohibited from using the data to advertise to the child,â€ Tom Sarris, the director of communications at ToyTalk, the company that created â€œHello Barbieâ€ technology, told CBC News.