Watch Barbie’s 57-Year Evolution in 37 Seconds – TIME
For the first time since her 1959 debut, Mattel is offering Barbie in three new shapesâ€”tall, petite and curvyâ€”which will be sold alongside the original body starting Jan. 28. Itâ€™s the most radical change to the most popular doll in history. Thatâ€™s not to say that Barbie hasnâ€™t evolved over the last 57 years.
Mattel has tweaked Barbieâ€™s face, makeup and fashions to keep up with the times. Her mouth has transformed from a smirk to a smile, her hair from brunette to blonde. Mattel even made small alterations to her bodyâ€”though she was always small-waisted with large breasts. Check out this time lapse to see a Barbieâ€™s transformation, culminating her new, modern bodies.