UNICEF launches new campaign to spread awareness of child rights – Stuff.co.nz

The interactive campaign uses videos, statements from children, and facts and figures, to paint the way New Zealand responds to child rights.

The interactive campaign uses videos, statements from children, and facts and figures, to paint the way New Zealand responds to child rights.

A new campaign has been launched to highlight the rights of Kiwi kids and how those rights are tracking across the country.

UNICEF New Zealand released an interactive online movement called ‘Make My Future Fair‘, providing a comprehensive look at the modern state of child rights in Aotearoa.

The campaign is broken into five different focus areas – health, education, violence, family and justice – where kids are struggling and progress needs to be made

UNICEF have launched a campaign giving a comprehensive look at  New Zealand's record on child rights.

UNICEF have launched a campaign giving a comprehensive look at New Zealand’s record on child rights.

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The child advocacy agency is calling on Kiwis to educate themselves about how children in New Zealand live, to stand up and to demand that kids are given a fairer future.

“Every child in our country is a citizen with rights, needing special protection,” UNICEF New Zealand advocacy manager Deborah Morris-Travers said.

“Rights are the foundation of a well-functioning society and economy for every nation and New Zealand is no different.

“The upholding of rights leads to collective progress for all citizens. Not realising these rights can lead to long term negative consequences for individual citizens, especially children.”

The online campaign has video content, statements from children, facts and figures, and suggestions about how the public can take action at home and into their communities.

The launch of ‘Make My Future Fairer’ coincided with the anniversary of the United Nations Convention of the Rights of a Child in November of 1989. New Zealand ratified the convention in 1993.

Morris-Travers said 22 years on from committing to upholding child rights, it was time for the country to step up and ensure fair treatment for every child.

“This is about ensuring our children have great childhoods and grow to be healthy adults who can contribute to a future we can be proud of,” she said.  

BY THE NUMBERS:

• 24 per cent of Kiwi kids live in poverty (260,000 kids living in damp, crowded, mouldy houses)
• 180,000 are missing out on basic needs like health, food and warm clothes.  
• 40,000 kids are hospitalised each year because of the poverty and inadequate housing
• 100,000 kids live in conditions that stop them from educational development success
• 80,000 kids also go to school hungry each day
• 9 children under the age of 15 die from child abuse on average every year
• 13 children have died as a direct result of domestic abuse to date in 2015
• 14 per cent of our children have been hit by an adult in their own home
• 150,000 reports of concern related to 60,000 children are received by CYFS every year
• 9000 infants at risk because as their parents struggle to keep them safe (1 in 30 newborns)

To learn more, go to the Make My Future Fair campaign here.


 - Stuff