Bedtime phenomenon: scientist develops book to send children to sleep in minutes – Telegraph.co.uk
Forssen Ehrlin said it was â€˜the verbal equivalent of rocking a baby to sleepâ€™ and hundreds of online reviews from parents claim it has revolutionised bedtimes.
â€œI had written books before about leadership and personal development using these techniques but I got the idea for a childrenâ€™s book while I was driving on a long journey with my mother and she fell asleep and I got the idea of how I could use my methods to help children relaxâ€ he said.
â€œWhen we stopped I wrote it all down on a napkin but it took another three and a half years to come up with the perfect story so that all the techniques were used in the correct order.
â€œIt helps the child to focus and makes them a part of the story so that they fall asleep along with the rabbit. They meet characters like Uncle Yawn and the Heavy-Eyed Owl.â€
Forssen Ehrlin even played recordings of the book to his own child Leon while he was still in the womb, and now puts on the audio book to help him fall asleep.
And the reaction from other parents has been equally positive.
â€œI’m actually speechless!â€ one parent wrote on Amazon. â€œI’m sat here waiting for someone to pinch me. Bedtime just went from taking 2-3 hours to taking 12mins. We made it to the middle of page 2.â€
Another said: â€œHad my boy yawning in about three minutes and fast asleep in 10.â€
The book has already been translated into seven langauges and Forssen Ehrlin is now planning a follow up which helps children learn how to use the toilet.
â€œI am amazed how successful it has been,â€ he added. â€œMy inbox is full of parents who say it has really helped their children to relax and fall asleep.â€
Alison Forrestal, Director of Books and Entertainment Media, Amazon UK said: “This book has been a word of mouth phenomenon. Carl-Johan took the opportunity to independently publish and has now reached parents and children all over the UK.
â€œThis is the first time an independent author has taken the number one position in our print books chart and â€˜The Rabbit Who Wants To Fall Asleepâ€™ is currently outselling big releases like The Girl on a Train and Harper Lee’s Go Set a Watchman. Itâ€™s a great achievement and we, like many families across the UK, hope there are many more books to come.â€
The book was publishes using Amazon’s CreateSpace system.