York Region public schools ban free books over corporate logo – Toronto Star

Previously, Toronto Dominion Bank Group’s logo has appeared annually on the cover of the giveaway book, since it fully sponsors the program. But after some school boards voiced concerns over overt branding, the Canadian Children’s Book Centre, the non-profit organization that runs the program, removed the logo from the cover. It does appear on a letter from the CEO of TD enclosed on the first page of the book.